Always paying a fair price

‘Fair price’ is, like ‘ethical’, a tricky term to iron out. What is fair? Technically, every Fairtrade coffee is purchased fairly, but is this good enough?

You won’t see the Fairtrade logo stamped on our coffees because it’s not a certification we look out for when selecting our speciality beans. Organisations like Fairtrade and Rainforest Alliance have their place, but also their problems. That’s why we go beyond the minimum prices set by Fairtrade and pay between 30 and 150% more for our arabica beans. Fairtrade has its merits but when it comes to ethical coffee, we’d always recommend going for speciality.

Working closely with ethical coffee importers also helps us pay more – and make sure more of the money goes to the place it should. We source as directly as possible through coffee importers that care about the coffee’s journey and build lasting partnerships with the coffee farmers.

The importers operate a fixed price minimum and purchase outright. This helps to avoid unstable coffee prices, which can impact everything from healthcare to education and food in the countries where your coffee is grown. Keeping the supply chain short means your beans (and the farmer’s money) doesn’t change hands countless times. Plus, it helps us to maintain full traceability on all our coffees.

Buying from real people

We never recommend bulk buying coffee to drink at home (this means you end up drinking stale coffee), and don’t purchase and store huge loads of coffee ourselves. Instead, we source seasonally from individual farmers, single estates and coffee associations. This helps us to understand each coffee to its DNA – right down to the weather conditions in the area where it was grown – and tailor our roast accordingly.

More importantly, sourcing from small farms allows us to support real people. Take our medium/dark roast coffee. What time will I grow up? These incredible beans have been grown, hand-picked and wet-milled almost exclusively by female farmers.

Marlin Tinoco, Aura Valle, Guadalupe Siles, and Jeannethe Cruz carefully nurtured these beans in the heart of Nicaragua in the region of Matagalpa. The result? An irresistible brew with a rich chocolate base topped with a drizzle of caramel.

Ethical coffee from an carbon neutral coffee company

Sustainability is the second pea in the ethical pod, and it’s something we take very seriously. We have a laugh and like to keep things light-hearted, but we also know that the planet needs to be priority. we offset all our carbon emissions. So take a sip of your lovely Two Chimps cup, because its polluting emissions have all been offset! Wahoo!

Keeping things green in the growing process

We’re not going to sugar-coat it: coffee farming requires a lot of land and resources. However, our coffee importers all make sustainable choices when selecting coffees. We also try to include some organically certified coffees in our range to give you more options when it comes to choosing an ethical brew.

Organic coffee can be a great choice for those wanting a planet-caring cup. Organic farmers grow without the use of man-made fertilisers, pesticides or growth regulators. They use synthetic-free processes like crop rotation as well as natural pest control methods and organic fertilisers.

What’s more, many organic coffees help to prevent deforestation. This is actually a happy accident. The absence of chemicals means that the ground would quickly become scorched by the sun if it were not protected by tall, shady trees. So, while the pace of commodity coffee growing is sped up by sun growing (a death sentence for tall trees), organic coffee helps to protect biodiversity in coffee growing countries.