Speciality Coffee and Self-Care at SELF

Escape the rush with Two Chimps and boutique retail therapy at SELF, the luxury Lincoln-based lifestyle store.


SELF logo




An Independent Store Serving Fresh Coffee

SELF is a boutique lifestyle store based in the lovely city of Lincoln. But SELF is more than a store… it’s an approach to life.

SELF was born from a harmony of passions: a passion for self-care, small business and effortless style. The store started out online in September 2020, when Suzie Bateman decided to realise her dream of starting a business. Taking a break from her sales and management career gave Suzie the much-needed headspace to re-evaluate her focus. It was the perfect time to open SELF!

Now with two Lincolnshire-based boutiques alongside a stunning retail website, SELF is your go-to haven for gifts, homeware, clothing and more!


Shop front at Self




A Feel-Good Experience

‘a modern, laidback sense of style, quality, not quantity; an attention to detail in everything we do and a positive outlook on life.’


SELF is the boutique lifestyle shop that gives you a lift. It is an emporium of beautiful things; lovingly sourced treasures you’re sure to love. The shop is inspired by moments of pleasure. From lighting a candle at twilight to drinking cosy cups of coffee with friends, everyday life brims with joy. These moments, Suzie believes, just need capturing. Careful sourcing and pristine attention to detail enable SELF to do just that. Suzie works directly with indie British brands to fill the shop with gorgeous products. From fragrance and gifts to clothing, stationery and elegant homeware, SELF brims with treats of the most irresistible kind!



Portrait photograph of Suzie at SELF lincoln




Stylish Homeware

Exceptional items complete a home. Whether it’s a softy-lit tea light or quality throw on the settee, personal touches finish a space. Head to SELF or self.uk.com, and you will find a stunning variety of cushions, blankets and accessories, plus environmentally friendly fragrances dreamy with natural scent. Suzie hand-selects each product to ensure high ethical standards, giving you peace of mind that you’re getting the best.

Your home deserves luxury – and so do you. Elevate bathtime with SELF’s mind-soothing range of creams, oils and sprays. There are plenty of options for men and little ones, too, because pamper days are for all!


Boutique gift box sitting in a window display




Capsule-Wardrobe Clothing

Dress in the best with SELF’s gorgeous clothing range. Suzie hand-picks each item to bring the softest, most stylish items to your wardrobe. Her choices treat you to comfort in every fibre; grace and personality in every stitch. From essential, UK-designed T-shirts to special skirts and accessories, it’s hard to leave without loaded arms!

… which is no bad result. Suzie selects with capsule wardrobes in mind, allowing you to mix and match for endless style!


Suzie showing a customer a product in the SELF store




Fresh Two Chimps Coffee While You Shop

SELF is better defined as an experience than a shop. Suzie goes above and beyond to create bespoke shopping experiences for every customer, whether you are buying online or visiting in-store.

Inspired by rest and peace, Suzie decided to treat her store customers to a little coffee break as they browse. What could be better? Simply pop into the Bailgate boutique and relax with a cup of freshly made Two Chimps coffee. Suzie offers an irresistible selection of hot drinks and makes your coffee to order on a professional espresso machine … because every shopping trip needs a coffee break, right?

Suzie knew her coffee needed to meet the high ethical standards at SELF. The store required a roastery that was small, independent, ethical and local…

Cue Two Chimps!

We hand-roast Suzie’s coffee fresh each week using high-scoring, ethically-sourced arabica beans. We’re climate positive, too, so tick the sustainability box big time! Order a cup at SELF, and you’ll enjoy our delectable green-labelled coffee. Our coffees change from time to time (it’s all down to our seasonal sourcing), and the green label joe is always gentle, smooth and entirely moreish!


png image of Two Chimps Coffee NEW Guatemala coffee





Where to Find SELF

Both boutiques are located in picture-perfect Lincolnshire. Find the first nestled in Woodhall Spa and the second on the cobbled pathways of Bailgate in Lincoln’s Cathedral Quarter. It is in this latter store – surrounded by historic buildings and indie shops – that you can sip a cup of Two Chimps!

Whether you drop in for a treat or indulge in one of the VIP Shopping Sessions on offer, every trip to SELF is a remedy for the soul. Suzie brightens your day with personalised service and beautiful treats, creating a bespoke experience that leaves you calm, revived and perfectly content.




Owner of SELF lincoln handing a white shopping bag to a customer


Like the sound of freshly roasted speciality coffee? Find out more – and treat yourself to some at home!



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